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Alaa Abbas

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Alaa Abbas

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Business Administration Department

a.abbas@bau.edu.lb

01 300110 Ex: 2401

Beirut

Alaa Abbas

Associate Professor

Dr. Alaa Abbas received his Ph.D. in 2007 and MSc in Business Administration(1999), both from Alexandria University. He obtained his B.S. in Business Administration from Alexandria University also in 1990. He is an Assistant Professor in the Department of Business Administration at BAU.

Teaching

Teaching Exprience

Before joining BAU, Dr Alaaeddine Abbas taught basics of marketing, services marketing, strategic management, management information systems, entrepreneurship and small business, introduction to business, principles of management and human resources management at Alexandria University, faculty of commerce. At Al Qasseem University in Saudia Arabia he taught principles of marketing, business ethics, sales management and personal selling, innovation management and organizational designs, consumer behaviour and promotion and advertising. At Nawroze university in Kurdistan region, Iraqi republic, he taught marketing management for master students.
At Pharos University in Egypt Dr Alaa taught International marketing and new product management for undergraduate students. At Arab academy for science and technology he taught principles of marketing, principles of management and introduction of business for undergraduate students.
For master students he taught strategic management at faculty of commerce, Alexandria university. For (MBA) students he taught international marketing, marketing management, business management at faculty of commerce, Alexandria university.

Research

Publications:

  • Abbass,A.E., and Shhawy, T. M., (2017). The impact of using social media sites on the academic and social life of university students, Journal of commercial and environmental studies, Vol.8, issue,2
  • Shhawy, T. M. & Abbass, A. E., The Use of Cell Phone to Enhance Banking Services: Applied Study on Egyptian Banking Sector. (Under Publishing)
  • Abbass,A.E., and Ahmad Abbas, Factors influencing customer loyalty in Iraqi telecommunication sector (Under Publishing)
  • Abbass, A. (2011), Studying the Relationships Between the Basic Components of Consumer Trust and its Consequences, Empirical Study on Hyper Consumer Market in Egyptian Market, Journal of Business Studies, Helwan University, issue NO.1.
  • Factors Affecting Egyptian Consumers’ Adoption of Mobile Banking Services
  • Social and Academic of Using Social Networking site Facebook by University Students
  • Factors Influencing Customers’ Purchase Intention in Social Commerce,
  • "THE ROLE OF COUNTRY OF ORIGIN, PERCEIVED VALUE, TRUST, AND INFLUENCER MARKETING IN DETERMINING PURCHASE INTENTION IN SOCIAL COMMERCE,"
  • The mediating effect of customer satisfaction in a relationship with service quality, corporate social responsibility, perceived quality, and brand loyalty,
  • Consumer Loyalty, how to achieve it (2005)
  •   Principles of marketing, (2010).

Supervision

MBA Research Projects:

Determinants of Smartphone Purchasing Decision in Lebanese Market

 

Activities

  • Member of quality assurance unit, Faculty of Commerce, Alexandria University.
  • Executive Manager of Managerial Development Center. (MDC), Alexandria University since March, 2012.