Before joining BAU, Dr Alaaeddine Abbas taught basics of marketing, services marketing, strategic management, management information systems, entrepreneurship and small business, introduction to business, principles of management and human resources management at Alexandria University, faculty of commerce. At Al Qasseem University in Saudia Arabia he taught principles of marketing, business ethics, sales management and personal selling, innovation management and organizational designs, consumer behaviour and promotion and advertising. At Nawroze university in Kurdistan region, Iraqi republic, he taught marketing management for master students.
At Pharos University in Egypt Dr Alaa taught International marketing and new product management for undergraduate students. At Arab academy for science and technology he taught principles of marketing, principles of management and introduction of business for undergraduate students.
For master students he taught strategic management at faculty of commerce, Alexandria university. For (MBA) students he taught international marketing, marketing management, business management at faculty of commerce, Alexandria university.
MBA Research Projects:
Determinants of Smartphone Purchasing Decision in Lebanese Market