Ali Abou Ali
Dr Ali Abdel Karim Abou Ali is an Assistant Professor in Marketing at BAU. He received his PhD in Business Adminstration (specilaization: Marketing) from BAU in 2021, and joined BAU as a lecturer from 2015 till 2020, and as an Assitant Professor in 2021.
His research and papers published earlier lies in the field of consumer behavior in digital marketing environment, and he is wiling to deepen his research work in digital marketing scope more. Investigating marketing initiatives and the influence on business performance is essential. Moreover, examining the world of Artificial Intelligence and how it transforms the digital marketing context is critical.
As an educator, He aspire to provide students with an education that will help to transform them into a better person. Additionally, he encourage his students to become reflective thinkers who examine their own values, attitudes and beliefs. He also strives to enable my students to develop lifelong habits of curiosity, integrity, honesty, persistence, and passion for the pursuit of knowledge that will ultimately help them to become responsible potential leaders, equipped with practical skills.