Ayman Bazzi

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Ayman Bazzi

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Business Administration

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Ayman Bazzi

Assistant Professor

Dr. Ayman Bazzi is an Assistant Professor in Marketing at Beirut Arab University Faculty of Business Administration. He got his Ph.D. in Business Administration from Beirut Arab University in 2021. Also, he holds the following degrees from Beirut Arab University: MSc in Marketing (2009), a post-graduate diploma in Marketing (2006), a post-graduate diploma in Business and Finance (2005), and BSc in Business Administration (2004). 

During the last two years, his research interests were devoted to examining the effect of customers` value co-creation on their level of satisfaction and loyalty. Moreover, the lack of socialization as one of COVID- 19 consequences motivated him to examine its influence on the customers` satisfaction and loyalty, especially in the higher education industry. To achieve his research objectives, both quantitative and qualitative research methodologies were adopted.

Teaching Experience

  • Assistant Professor in Marketing, Feb 2022 – present, at Beirut Arab University.
  • Lecturer, 2009 - 2020, at Beirut Arab University.
  • Teaching Assistant, 2004 - 2009 at Beirut Arab University.

Teaching the following courses:

Undergraduate Level

  • Principles of Marketing
  • Principles of Management
  • Brand Management 
  • Marketing Research
  • International Business
  • E-Business
  • Organizational Behavior
  • Consumer Behavior
  • Human Resources Management 
  • Financial Management
  • Investments

Post-graduate Level

  • Strategic Marketing
  • Consumer Behavior
  • Performance Management
  • Business Project


  • Bazzi, A. M., Ali, A. A., & Mostapha, N. (2022). Students` Loyalty: Does Value Co-creation in Higher Education Institutions Matter? BAU Journal- Society, Culture and Human Behavior3(2), 1-16.
  • Ali, A. A., Bazzi, A. M. (2022). Applying Consumer-Based Brand Equity in Private Universities Branding: An Empirical Study. International Journal of Business Innovation and Research, ahead-of-print(ahead-of-print).
  • Bazzi, A. M., Ali, A. A., & Mostapha, N. (2021). Customers Loyalty: Does Value Co-Creation Become Indispensable for Universities? BAU Journal-Creative Sustainable Development3(1), 1-18.
  • Easa, N. F., & Bazzi, A. M. (2021). COVID-19 and lack of socialization: does service innovation become an imperative for universities?. International Journal of Disruptive Innovation in Government, 1(2), 82-103.
  • Bazzi, A. M. (2021). The Effect of Value Co-Creation on Customer Loyalty in Lebanese Universities (Doctoral dissertation). Beirut Arab University.
  • Easa, N.F., & Bazzi, A. M. (2020). The influence of employer branding on employer attractiveness and employee engagement and retention: ten years of literature. International Journal of Consumer Relationship Marketing and Management (IJCRMM), 11(4),48-69.
  • Bazzi, A. M. (2009). The Determinants of Hotel Service Quality and their Effect on Customer Satisfaction: An Applied Study in Lebanon (Master's thesis). Beirut Arab University.


  • MBA Projects