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Mohamed Abo El Naga

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Mohamed Abo El Naga

Faculty of Business Administration

m.aboelnaga@bau.edu.lb

01 300110 Ex: 2225

Beirut

Mohamed Abo El Naga

Dean

Professor Aboelnaga is a distinguished leader with over 25 years of experience in the field of business administration. Currently, he serves as the Dean of the Faculty of Business Administration at Beirut Arab University in Lebanon.

Prior to his current role, Professor Aboelnaga held the position of Vice President for Community Service and Environmental Development at Ahram Canadian University from September 2022 to September 2023. He also served as the Dean of the School of Business Administration at the same university.

Professor Aboelnaga's dedication to community service extends to his previous role as Acting Vice President for Community Service and Environmental Development at Alexandria University.

Professor Aboelnaga holds a Ph.D. in Marketing from the Faculty of Commerce at Alexandria University, solidifying his expertise in the field.

Professor Aboelnaga's career trajectory reflects a commitment to excellence in business education, leadership, and a passion for contributing to the community and environmental well-being.

Publications

  • Abo El-Naga, Mohamed A., Eman M. Negm, and Nada A.H.M. Attia (2023).Storytelling Advertising Exposure: The Application of the Experience Economy Theory, Res Militaris European Journal of Military Studies

  • Abo El-Naga, Mohamed A., Marwa T. Abdel Azim, and Rana Wagdi Abdel Moneam (2022).“Investigating the Impact of Ad Formats and Ad Intrusiveness on Social Media Ad Effectiveness in the Fashion Market in Egypt, International Journal of Social Science and Human Research, Volume 05 Issue 05, May.

  • Fayez, Monika, Ashraf Labib, and Mohamed A. Abo El-Naga (2022). Social Media Influencers and Egyptian Consumers' Purchase Intentions: A Conceptual Review, Australian Journal of Basic and Applied Sciences, Vol. 16, No.7.

  • Abo El-Naga, Mohamed A., Marwa T. Abdel Azim, and Rana Wagdy Abdel-Moneam (2022). “Investigating the Impact of Ad Characteristics on Social Media Ad Effectiveness in Egypt: Online Customer Engagement as a Mediator, International Journal of Social Science and Human Research, Volume 05, Issue 05, May.

  • Abo El-Naga, Mohamed A., Eman M. Abdel Salam, and Ahmed Yehya Shaheen (2022). Investigating the impact of influencers content value on followers purchase intentions: an application on youtube influencers in developing countries, International Journal of Social Science and Human Research, Volume 05, Issue 07, July.

  • El Shoubashy, Hend, Mohamed Abo El-Naga, Hatem Abdel-Kader, and Nermine Khalifa (2020). “ Gamification Effect on Brand Engagement: A Pilot Study, Australian Journal of Basic and Applied Science, 2020 November;14(11): pages 37-56.

  • Abo El-Naga, Mohamed A. (2017). Impact of Perceived Values on Aattitude Towards Advertising: Examining The Mediating Role of Perceived Intrusiveness, Egyptian Journal of Commercial Studies, Faculty of Commerce, Mansoura University, No. (1).   

  • Abo El-Naga, Mohamed A. (2017).  Examining TV Advertising Avoidance from Time Orientation Perspective, Scientific Journal of Economics and Commerce, Faculty of Commerce - Ain Shams University, No. (2).

  • Abo El-Naga, Mohamed A. (2016).  “Impact of Country Image and Product Image on Brand Equity and Purchase intention: An Application on Chinese  Automobile in Egyptian Market”, Scientific Journal of Economics and Commerce, Faculty of Commerce - Ain Shams University, No. (2).

  • Doma, Shimaa S., Nadia Elaref, Mohamed A. Abo El-Naga (2015). “Factors Affecting Electronic Word-of-Mouth on Social Networking Websites in Egypt –An Application of The Technology Acceptance Model,  The International Business Information Management Conference (25th IBIMA) on 7-8 May, Amsterdam, Netherlands.

  • Sirguos, Antwan Eskander, Nadia Elaref, and Mohamed Abd El-Azim Abo El-Naga (2015). “A Proposed Framework For The Role Of External And Internal Marketing In Building Brand Equity” International Academic Business Conference,  Las Vegas, Nevada (IABCVegas15). This paper was granted a conference Best Paper in Session Award.

  • Abo El-Naga, Mohamed A. (2015). Country Personality: Examining Country Positioning Concept From the perspective of Human Personality Traits and its Influence on Country Marketing, The scientific journal of Trade and Finance, Faculty of Commerce - Tanta University, No (3), September.

  • Abo El-Naga, Mohamed A. (2015). “Domestic Products Acceptance from Home Country Equity and Consumer Ethnocentrism Perspectives: An Applied Study on Egyptian Consumer”, Journal of Management and Economic Sciences, Qassim University, No (2), April.

  • Doma, Shimaa S., Nadia A. Elaref, and Mohamed A. Abo El-Naga (2015). Factors Affecting Electronic Word-of-Mouth on Social Networking Websites in Egypt –An Application of The Technology Acceptance Model, Journal of Internet Social Networking and Virtual Communities.

  • Abo El-Naga, Mohamed A., and Alaa El-Gharbawy (2013). “ The Effect of Word of Mouth on Switching Intention to Competitors' products Following Complaint Handling: An Applied Study on Internet Providers in A.R.E, Journal of Faculty of Commerce for Scientific Research, Faculty of Commerce - Alexandria University, No (2), July.

  • Abo El-Naga, Mohamed A., and Alaa El-Gharbawy (2012), “Examining the Ability of Service Marketing Mix Model To Market MBA Programs: An Applied Study on Current Programs in Egyptian Market, Scientific Journal of Economics and Commerce, Faculty of Commerce - Ain Shams University, No. (1).

  • Abo El-Naga, Mohamed A. (2011). “ Studying The Moderator Effect of Brand Equity on The Relationship Between Marketing Activities and Repurchase Intentions: An Applied Study on Airline Services, Journal of  Faculty of Commerce for Scientific Research, Faculty of Commerce - Alexandria University - Volume 48 - No. 1.

  • Abo El-Naga, Mohamed A. (2011).  “Effect of Marketing Communications on The Egyptian Consumer Responses Toward Service Brand: An Applied Study on Mobile Services in ARE” , Journal of Management and Economic Sciences, Qassim University.

  • Abo El-Naga, Mohamed A. (2010), “Proposed Framework For Consumer Acceptance to Mobile Marketing: An Applied Study on Egyptian Consumer”, Egyptian Journal of Commercial Studies, Faculty of Commerce, Mansoura University - Volume 34, No.4.

  • Abo El-Naga, Mohamed A. (2010). “Brand Equity Creation Process: Examining Yoo et al.'s Model on Egyptian Market, The scientific journal of Trade and Finance, Faculty of Commerce - Tanta University - Volume 2, No.2.