Business-Administration - Course - Advertising and Marketing Communications Strategy

  • Course Code: MBA646
  • Credits: 3
  • Hours Distribution: 3 Lec
  • Course Type: Major Electives (Major E)

Course Description

The course examines various topics related to advertising and marketing communication. The course is based on practical instruction in executing an advertising and integrated marketing communications campaign. Among the topics covered in the course are strategic planning, communication theory, planning from a consumer attitudes and behavioral perspective, and campaign execution.