Business-Administration - Course - Consumer Behavior

  • Course Code: MBA644
  • Credits: 3
  • Hours Distribution: 3 Lec
  • Course Type: Major Electives (Major E)

Course Description

The goal of the subject is to provide knowledge and skills in the field of research project; Sty; To gain insights into how scientific research is conducted; To help in critical review of literature and assessing the research trends, quality and extension potential of research and equip students to undertake research; To learn and understand the basic statistics involved in data presentation; To identify the influencing factor or determinants of research parameters; To help in documentation of research results.