Business-Administration - Course - Consumer Behavior Seminar

  • Course Code: BMKT701
  • Credits: 3
  • Hours Distribution: 3
  • Course Type: Major Requirements (Major R)

Course Description

This course provides candidates with a solid foundation for critical thinking and decision-making aspects of consumer behavior. This seminar considers the psychology of how consumers think, feel and reason as well as choose between different marketplace alternatives. Here, researchers draw heavily upon the theories and methodologies of experimental psychology and experimental social psychology in particular. This seminar focuses on topics related to self-regulation, social relationships, and decision-making. The readings consist of articles from premier journals and book chapters in marketing and social psychology.