-
Course Code: BMGT404
-
Credits: 3
-
Hours Distribution: 3 Lec
-
Course Type: Major Requirements (Major R)
Course Description
This course focuses on creating, owning and operating a business firm as well as selected opportunities, challenges and strategic problems. Course theme is that success for a new business is dependent upon distinctive strategy, competence, and managerial effectiveness, supported by consistent, efficient policies and practices in marketing, production, finance, human resource management, and customer service.