Business-Administration - Course - Global Marketing Seminar

  • Course Code: BMKT704
  • Credits: 3
  • Hours Distribution: 3
  • Course Type: Major Requirements (Major R)

Course Description

This seminar course covers advanced topics on international marketing, with a focus on critical review of their theoretical foundations and substantial issues. This seminar provides candidates with an in-depth understanding of international marketing and theory as derived from the academic literature. This seminar will enable candidates to improve skills and abilities in reading academic literature for understanding, interpretation, critical evaluation and relevancy to the international marketing discipline and to improve ability to develop and implement research, and improve skills in writing and presenting research.