Business-Administration - Course - International Marketing

This course covers international marketing strategy formulation, including market entry, local market development, and global market integration; strategic challenge of global marketing formulation and local market adaptation, with attention to market conditions in mature, new growth, and emerging market environments; emerging trends. The course examines international marketing taking several stakeholder viewpoints and integrating multiple market contexts. It provides an understanding of the big picture and its dynamism, but also analyses specific situations at different stages of development, different marketing settings and diverse marketing problems.