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Business-Administration - Course - Marketing Research

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  • Course Code: BMKT401
  • Credits: 3
  • Hours Distribution: 3 Lec
  • Course Type: Major Electives (Major E)

Course Description

Students learn the salient features of a total marketing research and information system that encompasses internal reports, marketing intelligence, marketing research and analytical marketing. Pre-req: BMKT301-Principles of Marketing.