Business-Administration - Course - Marketing Research

  • Course Code: MBA641
  • Credits: 3
  • Hours Distribution: 3 Lec
  • Course Type: Major Electives (Major E)

Course Description

Marketing research is critical for understanding markets and customers in order to make better marketing decisions. This course will provide a learning environment for acquiring the key working knowledge of when and how to conduct marketing research and the most effective way to communicate marketing information. Students will conduct a research project, design the study, execute it, and report on the findings in a professional manner.