Business-Administration - Course - Special Topics in Marketing

  • Course Code: BMKT706
  • Credits: 3
  • Hours Distribution: 3
  • Course Type: Major Requirements (Major R)

Course Description

This seminar course acquaints candidates with the current research areas and specific research topics being conducted in the marketing field. This course is designed to assist the candidates in preparing their research proposal. It introduces candidates to the up-to-date research area in marketing. Candidates need to come up with idea papers based on the different topics being presented in class.