Pharmacy - Course - Pharmaceutical Marketing And Policy

  • Course Code: PHPP713
  • Credits: 2
  • Hours Distribution: (2Lec)
  • Course Type: Master Specialized Elective Courses (MSE)

Course Description

The course offer an introduction in marketing and policy aspects of prescription drugs from the perspective of the pharmaceutical industry, overview of the industry, the marketing mix, policies and regulations related to pharmaceuticals. Introduction to the health care system and pharmacy within it. Advanced principles of finance, economics, and pharmacoeconomic decision analysis in pharmacy practice are introduced.