Science - Course - Business Intelligence from Big Data

  • Course Code: STAT624
  • Credits: 3
  • Hours Distribution: (3crs.)
  • Course Type: Pathway: Data Sc (PDSC)

Course Description

The objective of this course is to analyze real-world situations where significant competitive advantage can be obtained through large-scale data analysis, with special attention to what can be done with the data and where the potential pitfalls lie. Students will be challenged to develop business-relevant questions and then solve for them by manipulating large data sets. Problems from advertising, eCommerce, finance, healthcare, marketing, and revenue management are presented. Students learn to apply software (such as R) to data sets to create knowledge that will inform decisions. The course covers fundamentals of statistical modeling, machine learning, and data-driven decision making. Students are expected to layer these topics over an existing facility with mathematical notation, algebra, calculus, probability, and basic statistics. Textbook: Business Intelligence Strategy and Big Data Analytics 1st Edition. A General Management Perspective Authors: Steve Williams.