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Pharmacy - Course - Pharmaceutical Marketing

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  • Course Code: PHAR598
  • Credits: 1
  • Hours Distribution: (1Lec)
  • Course Type: Faculty Elective Courses (Fac_Elec)

Course Description

Marketing management, analysis of marketing opportunities, developing market strategies, shaping the market offering, managing and delivering marketing programs, Lebanese pharmaceutical market. Pre-requisite: PHAR 265