Results

Undergraduate Programs

The Faculty of Business Administration offers the following programs at Tripoli Campus:

Program Description

The Bachelor’s in Accounting at BAU is a well-rounded program designed to equip students with the essential skills to navigate the world of accounting, auditing, and taxation. It blends theory with practical applications, helping students develop a deep understanding of financial reporting, budgeting, and regulatory compliance. Throughout the program, students engage with real-world case studies and learn from professional academic educators, to be ready to tackle roles in financial accounting, auditing, managerial accounting, taxation, or even entrepreneurship. Whether you’re passionate about numbers, problem-solving, or strategic decision-making, this degree opens the door to a stable and rewarding career in accounting or auditing.


Mission:

The mission of the Bachelor's program in accounting is to support the faculty’s mission in:

  • Producing internationally competitive graduates capable of succeeding in their chosen profession by offering timely, relevant, high-quality educational services.
  • Providing leadership supporting the accounting profession, business, government, and obtaining national and international recognition in teaching, research, and other services.
  • Maintaining curricula that are of high quality and responsive to the needs of stakeholders.
  • Fostering interaction among internal and external stakeholders.

Objectives:

  • Prepare students for different careers in the field of accounting
  • Provide students with knowledge and understanding of accounting and auditing theory and practice
  • Provide a foundation in the methods and applications of internal and external accountin
  • Equip students for further academic and / or professional studies

Learning Outcomes:

a. Knowledge and Understanding

  • Understand the basics and foundational concepts related to accounting.
  • Analyze how accounting may provide information that help managers in carrying out their jobs.
  • Follow innovative accounting practices.
  • Understand the different aspects of internal and external accounting.

b. Intellectual Skills

  • Analyze and evaluate accounting information for decision making
  • Evaluate the role of accounting in manufacturing, merchandizing (trading), services, governmental and non-profit organizations.
  • Develop effective communication skills

c. Practical and Professional Skills

  • Conduct research through the creation, extraction and analysis of different theories and current practices.
  • Apply relevant software and programs in order to better analyze accounting information for internal and external users.
  • Formulate and implement operating and financial budgets.

d. General and Transferable Skills

  • Communicate verbally.
  • Deliver presentations on various accounting topics.
  • Analyze financial statements in an organized form.
  • Make effective use of IT tools in the field of accounting.
  • Undertake effective financial presentation for external and internal users.
  • Engage in different seminars and workshops.

Degree Requirements:

The credit hours required to earn a Bachelor Degree in Business Administration (Accounting Major) is 100 credit hours + ICDL.

Career Opportunities:

Graduates may seek employment in different settings, since accounting and auditing are necessary for a wide variety of businesses, Government, tax authority, auditing firms (CPA firms) and banks. Hence, our graduates may find careers in accounting, internal auditing, corporate governance, external auditing, budgeting preparation, product costing and cost control, financial accounting, and managerial accounting.

Some career options include:

Tax Accountant; Cost Accountant; Managerial Accountant; Internal Auditor; External Auditor; Governmental Auditor; Finance Controller; Finance Director.

Study Plan:

Course Code Course Title Credits Hours Distribution Course Type
First Semester
BACC201 Principles of Accounting I 3 3 Lec Major R
BECO201 Microeconomics 3 3 Lec Major R
BMTH201 Business Math 3 3 Lec Major R
BUSN201 Business Law 2 2 Lec Major R
BUSN203 Business Communications 2 2 Lec Major R
------- Major Electives 3 3 Crs Major E
Second Semester
BACC202 Principles of Accounting II 3 3 Lec Major R
BECO202 Macroeconomics 3 3 Lec Major R
BMGT202 Principels of Management 3 3 Lec Major R
BMTH202 Business Statistics 3 3 Lec Major R
BUSN204 Business Ethics 2 2 Lec Major R
------- Major Electives 3 3 Crs Major E
Third Semester
BACC301 Intermediate Accounting I 3 3 Lec Major R
BMGT301 Organizational Behavior 3 3 Lec Major R
BMIS301 Management Information Systems I 3 3 Lec Major R
BMKT301 Principles of Marketing 3 3 Lec Major R
------- Major Electives 4 4 Crs Major E
Fourth Semester
BACC302 Intermediate Accounting II 3 3 Lec Major R
BFIN302 Financial Management 3 3 Lec Major R
BFSC302 Taxation Systems 3 3 Lec Major R
BMGT302 Operations Management 3 3 Lec Major R
BMGT304 Strategic Management 3 3 Lec Major R
------- Major Electives 2 2 Crs Major E
Fifth Semester
BACC401 Corporation & Partnership Accounting 3 3 Lec Major R
BACC403 Cost Accounting 3 3 Lec Major R
BACC405 Accounting Information Systems 3 3 Lec Major R
------- Major Electives 6 6 Crs Major E
------- Major Electives 2 2 Crs Major E
Sixth Semester
BACC402 Auditing 3 3 Lec Major R
BACC404 Managerial Accounting 3 3 Lec Major R
BACC406 Tax Accounting 3 3 Lec Major R
BACC410 Senior Project & Internship 3 3 Lec Major R
------- Major Electives 2 2 Crs Major E
------- University Requirements 3 3 Crs CUR

Major Electives(Major E)

Course Code Course Title Credits Hours Distribution Course Type
BACC411 Governmental Accounting 3 3 Lec Major E
BACC412 International Accounting 3 3 Lec Major E
BACC413 Advanced Cost & Managerial Accounting 3 3 Lec Major E
BACC414 Advanced Financial Accounting 3 3 Lec Major E
BACC415 Cost Accounting for Restaurants & Hotels 3 3 Lec Major E
BACC416 Hospitality Managerial Accounting 3 3 Lec Major E
BECO406 Managerial Economics 3 3 Lec Major E
BMGT404 Entrepreneurship & Venture Management 3 3 Lec Major E
BMIS302 Management Information Systems II 3 3 Lec Major E
BUSN420 Corporate Social Responsibility 3 3 Lec Major E

Program Description

The Banking and Finance program for undergraduates at Beirut Arab University (BAU) offers students a comprehensive understanding of the principles and practices that drive the global financial system. It blends theoretical foundations with practical applications, equipping students with the necessary skills in financial analysis, risk management, corporate finance, and investment strategies. Through a combination of core courses and specialized electives, students gain insights into financial markets, banking systems, and the economic factors that influence financial decision-making. With a focus on real-world scenarios and hands-on experience, BAU’s Banking and Finance program prepares students for a wide range of careers in finance, from banking and investment to corporate financial management. The program also emphasizes ethical practices and the importance of social responsibility in financial decision-making, ensuring that graduates are ready to navigate the complexities of the modern financial landscape.


Mission :

The mission of the Banking and Finance major is to prepare qualified students for various careers in the financial field. This is achieved through a structured curriculum that enables students to analyze and critically assess an entity’s financial conditions and values.

Objectives :

The bachelor of Business Administration with a major in Banking and Finance enables students to demonstrate a wide-range of financial competences and skills. A major in Banking and Finance aims at:

  • Ensuring an exceptional and distinctive learning experience.
  • Providing an educational environment in which students become skilled in actively pursuing the specific discipline of banking and finance.
  • Providing a basic understanding of how to apply key financial concepts and theories.
  • Developing financial technical skills.
  • Understanding how to integrate among areas of management, economics, accounting and finance.
  • Demonstrating the skills necessary to tackle problems within the complex world of international finance and banking.
  • Preparing and implementing findings directed at the evaluation of corporate, market, investment and risk management situations.
  • Demonstrating business and cultural skills related to the professional workplace in a local and international context.

Learning Outcomes:

a. Knowledge and Understanding

  • Understand the basic and foundational topics relevant to the business environment.
  • Describe how finance is integrated with business domains.
  • Follow up on contemporary theories for selected aspects of banking and finance.
  • Recognize the mechanism of investment procedures, financial assets allocations and financial strategies within a business. Banking & Finance Major
  • Provide the basis knowledge related to finance theories and models.
  • Provide a foundation in the methods and applications of evaluation in the fields of finance.
  • Acquire adequate knowledge in related fields of accounting, management and economics.
  • Examine methods of managing funds.
  • Differentiate between corporate finance management, investments and financial institutions.

b. Intellectual Skills

  • Demonstrate a solid foundation of the concepts and theories of finance.
  • Evaluate economic, business and financial information for decision making.
  • Evaluate the role of finance for individual organizations and for society as a whole.
  • Undertake effective problem-solving and decision-making using appropriate quantitative and qualitative financial techniques.
  • Attain good negotiation skills in the field of financial management.
  • Build commercial awareness and interests.

c. Practical and Professional Skills

  • Conduct research through the creation, extraction and analysis of financial information.
  • Apply relevant software and programs in order to better analyze financial data.
  • Formulate and implement strategies in financial organizations.
  • Apply creative, logical and critical thinking to respond effectively to financial issues and financial crises.
  • Analyze how corporations deal with financial problems.

d. General and Transferable Skills

  • Communication skills.
  • Presentations skills.
  • Analyze financial data in an organized form.
  • Make effective use of IT tools in the field of finance.
  • Work in a team.
  • Interpersonal skills.
  • Time management skills.

Degree Requirements :

The undergraduate curriculum for the degree of Bachelor in Business Administration (Banking and Finance Major) consists of 100 credit hours of course work + ICDL.

Career Opportunities :

Graduates may seek employment in multiple professional settings, since finance professionals are necessary in a wide variety of businesses and organizations.

Hence, our graduates may find careers in payroll, real estate, budget analysis, investor relations, financial reporting and among other areas.

Some career options include:

Banking Professional; Credit Analyst; Personal Financial Advisor; Loans Officer; Financial Analyst; Financial Controller; Risk Analyst; Investments Banker; Security Analyst; Lending Officer; Financial Planner

Study Plan:

Course Code Course Title Credits Hours Distribution Course Type
First Semester
BACC201 Principles of Accounting I 3 3 Lec Major R
BECO201 Microeconomics 3 3 Lec Major R
BMTH201 Business Math 3 3 Lec Major R
BUSN201 Business Law 2 2 Lec Major R
BUSN203 Business Communications 2 2 Lec Major R
------- Major Electives 3 3 Crs Major E
Second Semester
BACC202 Principles of Accounting II 3 3 Lec Major R
BECO202 Macroeconomics 3 3 Lec Major R
BMGT202 Principels of Management 3 3 Lec Major R
BMTH202 Business Statistics 3 3 Lec Major R
BUSN204 Business Ethics 2 2 Lec Major R
------- Major Electives 3 3 Crs Major E
Third Semester
BACC301 Intermediate Accounting I 3 3 Lec Major R
BMGT301 Organizational Behavior 3 3 Lec Major R
BMIS301 Management Information Systems I 3 3 Lec Major R
BMKT301 Principles of Marketing 3 3 Lec Major R
------- Major Electives 4 4 Crs Major E
Fourth Semester
BACC302 Intermediate Accounting II 3 3 Lec Major R
BFIN302 Financial Management 3 3 Lec Major R
BFSC302 Taxation Systems 3 3 Lec Major R
BMGT302 Operations Management 3 3 Lec Major R
BMGT304 Strategic Management 3 3 Lec Major R
------- Major Electives 2 2 Crs Major E
Fifth Semester
BFIN401 Security Analysis 3 3 Lec Major R
BFIN403 Portfolio Management 3 3 Lec Major R
BFIN405 Principles of Insurance 3 3 Lec Major R
------- Major Electives 2 2 Crs Major E
------- University Requirements 6 6 Crs CUR
Sixth Semester
BFIN402 Islamic Banking 3 3 Lec Major R
BFIN404 Bank Management 3 3 Lec Major R
BFIN406 Fundamentals of Risk Management 3 3 Lec Major R
BFIN410 Senior Project & Internship 3 3 Lec Major R
------- Major Electives 2 2 Crs Major E
------- University Requirements 3 3 Crs CUR

Major Electives(Major E)

Course Code Course Title Credits Hours Distribution Course Type
BECO402 Money & Banking 3 3 Lec Major E
BECO405 Public Finance & Fiscal Policy 3 3 Lec Major E
BECO417 Applied Econometrics 3 3 Lec Major E
BFIN411 Real Estate Finance 3 3 Lec Major E
BFIN412 Financial Institutions & Capital Markets 3 3 Lec Major E
BFIN413 Derivatives 3 3 Lec Major E
BFIN414 International Finance 3 3 Lec Major E
BFIN415 Credit & Risk Analysis 3 3 Lec Major E
BMIS302 Management Information Systems II 3 3 Lec Major E
BUSN420 Corporate Social Responsibility 3 3 Lec Major E

Program Description

To receive a Bachelor Degree in Accounting, a student must satisfactorily complete 100 credit hours with an overall minimum cumulative grade point average (CGPA) of 2.0 +ICDL (International Computer Driving License).

Career Opportunities: Travel Agent - Tour Operator - Heritage Specialist - Housekeeping Supervisor - Executive Conference Manager - Executive Meeting Manager - Food and Beverage Manager - Front Desk Agent - Director of Hotel Operations - Shift Leader - Wedding Coordinator.


Academic Staff :

Chairperson Prof. Nehale Farid Mostafa
Professors Prof. Nehale Farid Mostafa
Associate Professor Dr. Alaa Abbas, Dr. Rania Mostafa
Assistant Professors Dr. Asrar Deeb, Dr. Amr Samy, Dr. AbdulRahman Beydoun, Mrs Rachel Saad, Dr. Nasser Issa
Part-time Lecturers Dr. Ahmad Farhat, Dr. Ali Awdi, Dr. Mostafa Kamleh, Dr. Pierre Khoury, Mr. Ayman Bazzi, Mr. Karim Bourdoukali, Mr Khaled Fayed

Mission :

The mission of the Hospitality and Tourism Management major is committed to academic excellence through the creation and dissemination of knowledge in the tourism business. It also seeks to provide Lebanon and the Middle East with graduates, who have the knowledge, skills and behaviour required to achieve successful engagement in the tourism career. It also prepares its graduates to engage in life-long learning and be capable of carrying out tourism and hospitality management with competence.

Objectives :

  • Provide a high standard education suitable for individuals seeking employment as professionals in the tourism, hospitality, and tourist-guiding career.
  • Provide the Lebanese and the Middle East tourist market with the professional human resources required in all fields of the tourism industry.
  • Produce graduates capable of communicating and working effectively in a multidisciplinary environment after graduation.
  • Evaluate current cultural, economic and social issues affecting the tourism and travel industry.
  • Participate in both local and regional community services by providing general lectures, consultation, and training programs.

Learning Outcomes:

a- Knowledge and Understanding

  • Demonstrate knowledge of computer applications, management information systems, and quantitative methods.
  • Demonstrate effective written and interpersonal communication skills. Moreover, acquire knowledge of a global perspective and diversity issues as related to hospitality management.

b- Intellectual Skills

  • Develop an awareness of the various career opportunities and options within the hospitality industry.
  • Analyze legal and ethical considerations affecting foodservice and lodging organizations.
  • Integrate outstanding guest service quality, server-guest relationships, and ethics.

c- Practical and Professional Skills

  • Apply knowledge of financial management to operations related to hospitality management.
  • Examine foundations of management, leadership, and human resources in hospitality management.

d- General and Transferable Skills

  • Provide the student with a “real life” experience in the hospitality industry.
  • Apply and improve written, oral, and non-verbal communication skills.
  • Evaluate the organization and the functions of the hospitality industry.
  • Practice effective sales techniques and procedures including marketing, public relations and entrepreneurship within the industry.
  • Perform essential food production and cost control strategies.

Degree Requirements :

The undergraduate curriculum for the degree of Bachelor in Business Administration (Hospitality and Tourism Management Major) consists of 100 credit hours of course work + ICDL.

Career Opportunities :

The Bachelor of Business Administration in Hospitality and Tourism Management gives the graduates access to top positions and a wide range of career opportunities in different types of businesses including hotels, eco-tourism, cruise ships, events, sports and leisure management and much more.

Some career options include:

Travel Agent; Tour Operator; Heritage Specialist; Housekeeping Supervisor; Executive Conference Manager; Executive Meeting Manager; Food and Beverage Manager; Front Desk Agent; Director of Hotel Operations; Shift Leader; Wedding Coordinator.

Study Plan:

Course Code Course Title Credits Hours Distribution Course Type
First Semester
BACC201 Principles of Accounting I 3 3 Lec Major R
BECO201 Microeconomics 3 3 Lec Major R
BMTH201 Business Math 3 3 Lec Major R
BUSN201 Business Law 2 2 Lec Major R
BUSN203 Business Communications 2 2 Lec Major R
BUSN204 Business Ethics 2 2 Lec Major R
------- Major Electives 3 3 Crs Major E
Second Semester
BACC202 Principles of Accounting II 3 3 Lec Major R
BECO202 Macroeconomics 3 3 Lec Major R
BMGT202 Principels of Management 3 3 Lec Major R
BMTH202 Business Statistics 3 3 Lec Major R
------- Major Electives 3 3 Crs Major E
Third Semester
BHOT301 Introduction to Hospitality Management 3 3 Lec Major R
BMGT301 Organizational Behavior 3 3 Lec Major R
BMGT302 Operations Management 3 3 Lec Major R
BMIS301 Management Information Systems I 3 3 Lec Major R
BMKT301 Principles of Marketing 3 3 Lec Major R
------- Major Electives 4 4 Crs Major E
Fourth Semester
BFIN302 Financial Management 3 3 Lec Major R
BFSC302 Taxation Systems 3 3 Lec Major R
BHOT302 Lodging Management & Operations 3 3 Lec Major R
BMGT304 Strategic Management 3 3 Lec Major R
------- Major Electives 2 2 Crs Major E
Fifth Semester
BACC415 Cost Accounting for Restaurants and Hotels 3 3 Lec Major R
BHOT401 Food & Beverage Production and Control 3 3 Lec Major R
BHOT403 Event Planning & Management 3 3 Lec Major R
------- Major Electives 2 2 Crs Major E
------- University Requirements 6 6 Crs CUR
Sixth Semester
BACC416 Hospitality Managerial Accounting 3 3 Lec Major R
BHOT402 Hotel Operations 3 3 Lec Major R
BHOT404 Hospitality and Tourism Marketing 3 3 Lec Major R
BHOT410 Senior Project & Internship 3 3 Lec Major R
------- Major Electives 2 2 Crs Major E
------- University Requirements 3 3 Crs CUR

Major Electives(Major E)

Course Code Course Title Credits Hours Distribution Course Type
BECO406 Managerial Economics 3 3 Lec Major E
BHOT411 Travel Agency & Tour Management 3 3 Lec Major E
BHOT412 Eco & Cultural Tourism 3 3 Lec Major E
BMGT306 Human Resource Management 3 3 Lec Major E
BMGT404 Entrepreneurship & Venture Management 3 3 Lec Major E
BMGT413 Logistics & Supply Chain Management 3 3 Lec Major E
BMKT302 Services Marketing 3 3 Lec Major E
BMKT401 Marketing Research 3 3 Lec Major E
BMKT412 Professional Selling 3 3 Lec Major E
BUSN420 Corporate Social Responsibility 3 3 Lec Major E

Program Description

The Management program for undergraduates at Beirut Arab University (BAU) will give you a strong basis in business principles, leadership skills, and strategic planning. Whether your goal is to lead a business unit, manage people, or develop your company's strategy, this degree will equip you with the necessary skills and knowledge. Graduates will be prepared to successfully organize, plan, and carry out leadership responsibilities. You can choose a general management course, which provides a broad understanding of management principles, or pursue a major with a track in management-related areas, such as entrepreneurship, which offers a more specialized focus.

Management-focused graduates are in high demand, particularly as management analysts. With businesses constantly seeking ways to boost productivity and reduce costs, the need for skilled employees is expected to remain strong, providing a secure and promising career path for management graduates. This high demand ensures that your skills will always be valued in the job market, giving you a sense of security about your career prospects.

Facilities managers and administrative service managers are crucial in ensuring businesses run their facilities effectively. As companies increasingly recognize this importance, the demand for these roles is set to grow, making them a significant and rewarding career choice for management graduates.



Mission :

The mission of the Management program for undergraduates at BAU is to cultivate future leaders adept at navigating domestic and global environments. We tailor our programs to match our students' unique characteristics and deliver them using innovative technological methods. Our focus is on providing practical skills directly applicable to the world marketplace, ensuring our students are well-prepared and confident about their future careers. Our scholarly initiatives are instrumental to our mission, making us a valuable asset to local, regional, and international communities.

Objectives :

The Bachelor of Business Administration Degree with a major in Management, enables students to demonstrate a wide–range of technical, creative and conceptual skills. It allows the student to have the opportunity to analyze, diagnose and execute judgments across a broad range of management functions.

The Department aims to:

  • Ensure an exceptional and distinctive learning experience for all students.
  • Provide a comprehensive curriculum of study which develops management knowledge, skills and competences that are essential for effective decision making.
  • Provide a basic understanding of how to apply key managerial concepts and theories in the contemporary work environment.
  • Develop human relations (Interpersonal Skills).
  • Develop an understanding of how group dynamics affect individual and group behavior.
  • Understand how to integrate the functional areas of an organization.
  • Provide an understanding and appreciation of the human resources policies and procedures used by organizations and managers.
  • Understand sources of change, barriers to change and effective ways to overcome them.
  • Instill in students an appreciation of differences in cultures and values.

Learning Outcomes :

a- Knowledge and Understanding

  • Provide the basic and foundational subjects relevant to Business Administration.
  • Acquire various theories and models in studying business situations.
  • Describe quantitative methods in business analysis.
  • Recognize different types of strategies in the business disciplines.
  • Handle available resources and put them to proper use in practical applications.
  • Distinguish different types of production and operation management.
  • Acquire adequate knowledge in related fields such as accounting and economics.

b- Intellectual Skills

  • Develop analytical skills.
  • Develop decision-making skills.
  • Develop effective communication skills.
  • Build negotiation skills.
  • Analyze business case studies.
  • Demonstrate a social foundation of the concepts and theories of management.
  • Develop professional knowledge and skills in the field of management.

c- Practical and Professional Skills

  • Apply theoretical models to actual business situations (assignments, case studies and project work).
  • Perform critical assessment, evaluation, application and decision making capabilities in every subject/discipline.
  • Formulate and implement strategies in every business situation.
  • Apply creative, logical and critical thinking to respond effectively to the changes in the business world.

d- General and Transferable Skills

  • Communication skills.
  • Presentation skills.
  • Analyze data in an organized form.
  • Work collaboratively and engage with people in different settings.
  • Interpersonal skills.
  • Time management skills.

Degree Requirements:

The undergraduate curriculum for the Degree of Bachelor in Business Administration (Management Major) consists of 100 credit hours of course work + ICDL.

Career Opportunities:

Management graduates may be employed by large private or public organizations, profit or nonprofit organizations, governmental or local authorities, consultation firms and much more.

Some career options include:

Administrative Assistant; Assistant Manager; Production Control Manager; Technical Consultant; Office Manager; Development Officer; Human Resources Specialist; Information Services Supervisor; Branch Manager; Information Systems Manager; Customer Service Manager; Market Research Analyst; Entrepreneur.

Study Plan:

Course Code Course Title Credits Hours Distribution Course Type
First Semester
BACC201 Principles of Accounting I 3 3 Lec Major R
BECO201 Microeconomics 3 3 Lec Major R
BMTH201 Business Math 3 3 Lec Major R
BUSN201 Business Law 2 2 Lec Major R
BUSN203 Business Communications 2 2 Lec Major R
------- Major Electives 3 3 Crs Major E
Second Semester
BACC202 Principles of Accounting II 3 3 Lec Major R
BECO202 Macroeconomics 3 3 Lec Major R
BMGT202 Principels of Management 3 3 Lec Major R
BMTH202 Business Statistics 3 3 Lec Major R
BUSN204 Business Ethics 2 2 Lec Major R
------- Major Electives 3 3 Crs Major E
Third Semester
BMGT301 Organizational Behavior 3 3 Lec Major R
BMGT303 International Business 3 3 Lec Major R
BMIS301 Management Information Systems I 3 3 Lec Major R
BMKT301 Principles of Marketing 3 3 Lec Major R
------- Major Electives 4 4 Crs Major E
Fourth Semester
BFIN302 Financial Management 3 3 Lec Major R
BFSC302 Taxation Systems 3 3 Lec Major R
BMGT302 Operations Management 3 3 Lec Major R
BMGT304 Strategic Management 3 3 Lec Major R
BMGT306 Human Resource Management 3 3 Lec Major R
------- Major Electives 2 2 Crs Major E
Fifth Semester
BMGT401 Leadership 3 3 Lec Major R
BMKT401 Marketing Research 3 3 Lec Major R
BUSN401 E-Business 3 3 Lec Major R
------- Major Electives 2 2 Crs Major E
------- University Requirements 6 6 Crs CUR
Sixth Semester
BACC404 Managerial Accounting 3 3 Lec Major R
BMGT402 Organizational Analysis & Design 3 3 Lec Major R
BMGT404 Entrepreneurship & Venture Management 3 3 Lec Major R
BMGT410 Senior Project & Internship 3 3 Lec Major R
------- Major Electives 2 2 Crs Major E
------- University Requirements 3 3 Crs CUR

Major Electives(Major E)

Course Code Course Title Credits Hours Distribution Course Type
BACC403 Cost Accounting 3 3 Lec Major E
BECO406 Managerial Economics 3 3 Lec Major E
BFIN314 Investments 3 3 Lec Major E
BFIN412 Financial Institutions & Capital Markets 3 3 Lec Major E
BHOT301 Introduction to Hospitality Management 3 3 Lec Major E
BMGT411 Human Resource Planning & Development 3 3 Lec Major E
BMGT412 Quantitative Techniques for Management 3 3 Lec Major E
BMGT413 Logistics & Supply Chain Management 3 3 Lec Major E
BMIS302 Management Information Systems II 3 3 Lec Major E
BUSN420 Corporate Social Responsibility 3 3 Lec Major E

Program Description

Beirut Arab University Bachelor's Degree in Marketing offers an enriching academic journey that blends foundational business knowledge with cutting-edge marketing strategies in a dynamic, hands-on environment. Students gain practical skills in digital marketing, consumer behavior, brand management, and market research, while developing a deep understanding of how to craft effective campaigns that resonate with target audiences. The program emphasizes creativity, strategic thinking, and data-driven decision-making, preparing students to navigate the ever-evolving marketing landscape. With real-world applications and opportunities for internships, students are equipped not only with a degree but with the expertise to excel in various marketing roles and make a meaningful impact in today’s competitive market.


Mission :

The Mission of the Marketing Major is to create an intellectual environment within which students may acquire marketing knowledge, skills and attitudes required for achieving success. The Major’s mission supports the University’s mission, in that the major:

  • Has a commitment to academic excellence.
  • Inspires students through the scholarly activity of its staff members.
  • Provides exemplary professional training.
  • Prepares students for ethical leadership in a global society.

Objectives:

  • Provide challenging learning experiences for undergraduate and graduate students that are grounded in marketing theory and practice within the global business environment.
  • Serve students as advisors, mentors and role models.
  • Encourage and support the intellectual and professional development of students and academic and non-academic staff.
  • Interact with business partners to continuously improve undergraduate and graduate marketing programs.
  • Encourage the participation of students and academic and non-academic staff in activities supporting the marketing profession, the University and the business community.
  • Recognize the value of all work by students and academic and non-academic staff that contributes to the mission and goals of the department and the faculty.

Learning Outcomes:

a- Knowledge and Understanding

  • Identify core concepts of marketing and the role of marketing in business and society.
  • Knowledge of social, legal, ethical and technological forces on marketing decision-making.
  • Appreciation of the global nature of marketing and appropriate measures to operate effectively in international settings.

b- Intellectual Skills

  • Ability to develop marketing strategies based on product, price, place and promotion objectives.
  • Ability to create an integrated marketing communications plan which includes promotional strategies and measures of effectiveness.
  • Ability to communicate the unique marketing mixes and selling propositions for specific product offerings.
  • Ability to construct written marketing plans and a professional interactive oral marketing presentation.

c- Practical and Professional Skills

  • Ability to analyze, synthesize, evaluate, and apply information in order to solve complex problems.
  • Ability to contribute to scholarly understanding of a subject by balancing the complexity and clarity of an argument, providing clear conceptual organization of evidence, and adaptation to context and audience.
  • Ability to use all of the above to make positive contributions to one’s community and the larger society.

d- General and Transferable Skills

  • Develop managerial leadership and inculcate professional ethics and competency in marketing.
  • Master communication skills.
  • Ability to analyze marketing problems and provide solutions based on a critical examination of marketing information.
  • Ability to apply knowledge and skills to real-world experiences in an internship.

Degree Requirements :

The undergraduate curriculum for the degree of Bachelor in Business Administration (Marketing Major) consists of 100 credit hours of course work + ICDL.

Career Opportunities :

Marketing is a broad area with many career opportunities. This concentration helps students to develop skills that enable them to function in many different marketing roles while working closely and effectively with other business functions. Students, who major in marketing, may learn about the six functional areas related to the marketing process - brand marketing, advertising, sales promotion, market research, sales, and retailing. Employers include large business and industrial firms but also smaller companies, private research organizations, and advertising agencies. Retail and wholesale trade, insurance, travel, and real estate are other areas where your training can open up job opportunities.

Some career options include:

Advertising Manager; Advertising Sales Director; Account Executive; Account Coordinator; Media Director; Media Coordinator; Brand Manager; Product Manager; Product Development Manager; Market Research Director; Relations Director; Corporate Communications Manager.

Study Plan:

Course Code Course Title Credits Hours Distribution Course Type
First Semester
BACC201 Principles of Accounting I 3 3 Lec Major R
BECO201 Microeconomics 3 3 Lec Major R
BMTH201 Business Math 3 3 Lec Major R
BUSN201 Business Law 2 2 Lec Major R
BUSN203 Business Communications 2 2 Lec Major R
------- Major Electives 3 3 Crs Major E
Second Semester
BACC202 Principles of Accounting II 3 3 Lec Major R
BECO202 Macroeconomics 3 3 Lec Major R
BMGT202 Principels of Management 3 3 Lec Major R
BMTH202 Business Statistics 3 3 Lec Major R
BUSN204 Business Ethics 2 2 Lec Major R
------- Major Electives 3 3 Crs Major E
Third Semester
BMGT301 Organizational Behavior 3 3 Lec Major R
BMIS301 Management Information Systems I 3 3 Lec Major R
BMKT301 Principles of Marketing 3 3 Lec Major R
BUSN401 E-Business 3 3 Lec Major R
------- Major Electives 4 4 Crs Major E
Fourth Semester
BFIN302 Financial Management 3 3 Lec Major R
BFSC302 Taxation Systems 3 3 Lec Major R
BMGT302 Operations Management 3 3 Lec Major R
BMGT304 Strategic Management 3 3 Lec Major R
BMKT302 Services Marketing 3 3 Lec Major R
------- Major Electives 2 2 Crs Major E
Fifth Semester
BMKT401 Marketing Research 3 3 Lec Major R
BMKT403 International Marketing 3 3 Lec Major R
BMKT405 Consumer Behavior 3 3 Lec Major R
------- Major Electives 2 2 Crs Major E
------- University Requirements 6 6 Crs CUR
Sixth Semester
BMKT402 Strategic Marketing Management 3 3 Lec Major R
BMKT404 Brand Management 3 3 Lec Major R
BMKT406 Advertising Marketing Communications 3 3 Lec Major R
BMKT410 Senior Project & Internship 3 3 Lec Major R
------- Major Electives 2 2 Crs Major E
------- University Requirements 3 3 Crs CUR

Major Electives(Major E)

Course Code Course Title Credits Hours Distribution Course Type
BACC403 Cost Accounting 3 3 Lec Major E
BMGT306 Human Resource Management 3 3 Lec Major E
BMGT404 Entrepreneurship & Venture Management 3 3 Lec Major E
BMGT413 Logistics & Supply Chain Management 3 3 Lec Major E
BMIS302 Management Information Systems II 3 3 Lec Major E
BMKT411 Social Marketing 3 3 Lec Major E
BMKT412 Professional Selling 3 3 Lec Major E
BMKT413 Retail Management 3 3 Lec Major E
BMKT414 Public Relations 3 3 Lec Major E
BUSN420 Corporate Social Responsibility 3 3 Lec Major E