Dr. Ayman Bazzi is an Assistant Professor of Marketing at Beirut Arab University, where he has served since 2004 in progressive academic roles. His teaching covers undergraduate and postgraduate courses in marketing, consumer behavior, digital marketing, entrepreneurship, and financial management. His research focuses on consumer behavior, sustainability, green consumption, AI adoption, digital marketing, and higher education. He supervises PhD, DBA, MSc, and MBA research, publishes in international journals, serves as a reviewer for several scholarly journals, and contributes to academic committees, quality assurance, and professional development.

Consumer Behavior; Sustainability and Green Marketing; Green Purchase Intention and Behavior; Digital Marketing; Artificial Intelligence Adoption and Technology Acceptance; Brand Management and Brand Equity; Customer Loyalty and Value Co-Creation; Higher Education Marketing; Service Innovation; Entrepreneurship; and Quantitative Research using SPSS and SmartPLS, with expertise in Structural Equation Modeling.

PhD in Business Administration (Marketing), Beirut Arab University, 2021; Master’s Degree in Marketing, Beirut Arab University, 2009; Postgraduate Diploma in Marketing, Beirut Arab University, 2006; Postgraduate Diploma in Business & Finance, Beirut Arab University, 2005; and Bachelor’s Degree in Business Administration, Beirut Arab University, 2004.

Marketing; Consumer Behavior; Marketing Research; Strategic Marketing; Brand Management; Digital Marketing; Entrepreneurship; E-Business; Financial Management; and Performance Management. Teaching is delivered at both undergraduate and postgraduate levels, including MBA, MSc, and PhD levels.

Fellow, EuroMed Academy (2026–2027), recognized for scholarly achievement, international academic collaboration, and commitment to continuous professional development; International Reviewer Recognition, MDPI Journals (2025), awarded for peer-review contributions to Journalism and Media and Sustainability.