The mission of the Graphic Design Program at Beirut Arab University is to provide students with the technical, conceptual, and cultural background necessary to demonstrate proficiency as visual communicators. The program introduces students to a progressive series of courses that develop students’ ability for problem solving through critical thinking, stimulating their sense of creativity and imagination, and preparing them into professionals ready for a wide variety of entry-level jobs in the field of Graphic Design.

The aim of the Graphic Design Program is to inspire graphic designers into generating and creating effective visual communications through developing their individual talent, potential, and personal language. The key objectives of the graphic design program are to:

• Help students develop strong technical and conceptual design skills.
• Help students explore and understand the issues of contemporary Graphic Design practice.
• Expose students to all the skills and tools relevant to this industry, both traditional and digital.
• Provide students with practical knowledge and experience with industry-standard tools and equipments.
• Develop an understanding of business and marketing practices, creating ethical and responsible industry professionals.
  

Graduates of this program will acquire the essential knowledge and skills of successful practitioners in the field of Graphic Design. Graduates will demonstrate the ability to:

• Demonstrate proficiency in design principles, design process, and contemporary design practice with a solid theoretical and historical background.
• Develop an understanding of design process and problem solving methods utilizing critical thinking skills.
• Consider the effect of Graphic Design on the human environment through social responsibility, environmental responsiveness, and interdisciplinary perspectives.
• Demonstrate expertise in recognized technical skills.
• Understand and apply basic principles in the process of designing, analyzing, and evaluating graphic design solutions in relation to specific end uses and consumer needs and preferences.
  

The program's graduates will be qualified to work in print shops and graphic design firms where they will be in charge of branding, logo design, social media animations, illustrations for websites and mobile applications, books, and page layouts for published goods. They will also be responsible for numerous animations, props, studio art direction, and typographic work for various television visual fixes. Additionally, they will develop visually attractive presentations while providing technical assistance using computer programs, which are essential supports for other professions.

Furthermore, graduates will also be skilled in professional photography and image perception. Finally, they will be able to collaborate on research projects related to emerging technologies including digital printing, virtual visualization, and artificial intelligence.