Business-Administration - Marketing

  • Degree: PhD
  • Campus: Beirut
  • Faculty: Business Administration

Program Description

PhD in Business Administration - Marketing

This program is designed to train candidates to contribute to the leading edge of knowledge in marketing, enabling their future success as a marketing faculty member and research scholar in educational and business organizations. The program aims to provide candidates with a comprehensive knowledge of marketing concepts and practices to support their research and teaching interests. It also aim to equip them with advanced competencies and methodological skills for conducting high quality research in marketing and publish in highly ranked academic journals.

Study Plan:

Course Code Course Title Credits Hours Distribution Course Type
First Semester
BECO701 Microeconomics I 3 3 Major R
BECO702 Econometrics I 3 3 Major R
BUSN701 Business Research Methods and Skills 3 3 Major R
Second Semester
BMGT701 Organizational Behavior Seminar 3 3 Major R
BMKT701 Consumer Behavior Seminar 3 3 Major R
BMKT702 Social Psychology 3 3 Major R
BMKT703 Marketing Strategy Seminar 3 3 Major R
Third Semester
BMKT704 Global Marketing Seminar 3 3 Major R
BMKT705 Services Marketing Seminar 3 3 Major R
BMKT706 Special Topics in Marketing 3 3 Major R
------- Comprehensive Exam and Research Proposal 3 3 Major R
Fourth Semester
BMKT799 Thesis 24 24 Major R